As a publication that has built a huge audience on social media, LADbible is eyeing its next era. How can a publisher built on social thrive in a world that has moved beyond the easy, cheap social reach and inflated audience numbers, to value one-to-one connections with audiences owned—not by platforms—but media brands themselves? This session will discuss how it has adapted to an ever-expanding ecosystem of new platforms and continues to find new audiences and create sustainable revenue.